Adobe, Microsoft team up to share sales and marketing data

Mar 21, 2017
0 1

March 21, 2017

By Stephen Nellis

(Reuters) – Microsoft Corp and Adobe Systems Inc are joining to make their respective sales and marketing software products more potent competitors to Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday.

On the eve of San Jose, California-based Adobe’s annual user conference, the company said that it will work with Microsoft to create a shared data format between Adobe’s marketing software suite, which the company is re-naming its Experience Cloud, and Microsoft’s sales software, called Dynamics, allowing the software systems to work together seamlessly.

“It’s going to enable to customers to go beyond the current (software) silos they have to navigate today,” said Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft.

For Adobe, best known among consumers for its Photoshop digital imaging and Acrobat PDF software, the partnership builds on a deal it struck with Microsoft last fall to use its Azure cloud computing services.

Adobe has been pushing into business-to-business marketing software since it purchased Omniture Inc, a firm that helps website owners track their traffic, for $1.8 billion in 2009. Software that companies use to run digital marketing and advertising campaigns represented about $1.2 billion of Adobe’s $4.6 billion in revenue last year.

For its part, Microsoft has been trying to expand Dynamics, its software system for sales people. Teaming with Adobe helps it compete more strongly against Salesforce and Oracle, which both offer a combination of sales and marketing software.

Melissa Webster, an analyst with IDC, said that sharing data between systems to ensure customers get a smooth experience will be “an important battleground” in business-to-business software.

If customers have spent a lot of money with a business, they expect the business to remember who they are and don’t like it when they have to constantly re-enter their name and information, she said.

“Every time a company says with its body language ‘Who are you, again?’ it eats into their brand equity a little bit,” she said.

(Reporting by Stephen Nellis, editing by Jonathan Weber and Cynthia Osterman)

The post Adobe, Microsoft team up to share sales and marketing data appeared first on One America News Network .

Read More Read Full Thread

You may be interested

Danganronpa Team’s Survival RPG Zanki Zero Gets Its First Screenshots
games
0 shares1 views

Danganronpa Team’s Survival RPG Zanki Zero Gets Its First Screenshots

admin - Apr 27, 2017

We recently learned about Spike Chunsoft’s new post-apocalyptic survival RPG Zanki Zero, and its first screenshots show a character and a bit of…

Final Fantasy XIV Teams Up With Amazon For Another DLC Giveaway
games
0 shares1 views

Final Fantasy XIV Teams Up With Amazon For Another DLC Giveaway

admin - Apr 27, 2017

To participate, players must first make a qualifying purchase of at least $19.99 in the Amazon videogames department to receive a promotional code…

Nobunaga’s Ambition: Taishi Gets Its First Screenshots
games
0 shares1 views

Nobunaga’s Ambition: Taishi Gets Its First Screenshots

admin - Apr 27, 2017

Koei Tecmo announced Nobunaga’s Ambition: Taishi as the newest entry in the strategy game series for PlayStation 4, Nintendo Switch, and PC. Here’s…

Leave a Comment

Your email address will not be published.

Most from this category